Why Your Tyre Shop Should Track Average Job Value (Not Just Cars Through the Door)
⏱️ Reading time: 4–5 minutes
Ask most tyre shops how business is going and you’ll hear:
“We were busy today.”
But busy doesn’t always mean profitable.
In fact, some of the busiest tyre shops make the least money — because they focus on how many cars they do, not how much each job is actually worth.
1. Why “Busy” Is a Dangerous Metric
If you only track cars fitted or jobs completed, you miss the bigger picture.
Two shops can fit 20 cars in a day — one makes good money, one barely covers costs.
The difference isn’t speed. It’s value per job.
2. What Average Job Value Actually Means
Average Job Value is simple:
Total daily turnover ÷ number of jobs
If you do £2,000 from 20 jobs, your average job value is £100.
Increase that to £115–£120 and you make more money without fitting more tyres.
3. Why Fewer Jobs Can Make You More Money
More jobs often means more stress, rushed staff, and discounting.
Higher average job value means fewer cars, more control, calmer days, and better margins.
4. Small Add-Ons Make a Big Difference
- Valves included and explained
- TPMS service or replacement
- Alignment checks after tyre changes
- Showing premium tyre options
- Puncture repair instead of automatic replacement
£5–£15 extra per job adds up quickly.
5. MOT Centres & Mechanics
If you already MOT or service vehicles, tyre upsells are natural — you already have trust.
“These tyres will fail next time — want to sort them now?”
6. Track One Simple Number Daily
At the end of each day, write down turnover, jobs, and average job value.
Do this for 30 days and patterns become obvious.
Final Thought
More cars doesn’t always mean more profit.
Tyre shops that track average job value work smarter, stress less, and earn more.
