The £20 Rule: How Every Tyre Shop Can Add Extra Profit to Every Job
Reading time: 4 minutes
Most tyre shops are leaving money on the table every single day.
Not because they’re not busy…
But because they’re not maximising each job.
This is where the £20 Rule comes in.
What is the £20 Rule?
Simple:
👉 Every customer that comes in should be an opportunity to add at least £20 extra profit.
Not by overcharging.
Not by being pushy.
But by offering things the customer actually needs.
Why This Matters More Than You Think
Let’s break it down:
- 20 customers per day
- £20 extra per job
👉 That’s £400 extra per day
Over a month?
👉 £10,000+ extra revenue potential
And most of this comes from things you’re probably already doing… just not consistently.
Where the Extra £20 Comes From
1. Valves & Balancing (Easy Win)
- Always include or offer valve replacement
- Balance properly and explain why
💬 “We’ll replace the valve as well — it helps prevent slow leaks.”
2. Wheel Alignment
This is one of the biggest missed opportunities.
- Tyres wearing unevenly? → Alignment
- Steering slightly off? → Alignment
💬 “Your tyres will wear out quicker without alignment — worth sorting now.”
3. Mid-Range Tyre Upgrade
Instead of selling the cheapest option:
- Offer good / better / best
- Many customers will naturally move up
Even £5–£10 extra per tyre = big profit increase
4. Puncture Repairs (When Possible)
Not every job is a full set.
- Offer safe repairs where possible
- Builds trust AND profit
5. Service Mindset (This Is the Real Game)
The difference isn’t products.
It’s how your team speaks.
Bad:
👉 “Do you want alignment?”
Better:
👉 “Your tyres will wear unevenly without alignment — I’d recommend doing it today.”
The Mistake Most Tyre Shops Make
They wait for the customer to ask.
Customers don’t know what they need.
👉 That’s your job.
If you don’t offer it…
They won’t buy it.
How to Implement the £20 Rule in Your Shop
- Train staff to offer at least 1 extra service per job
- Use a checklist at the counter
- Track your average transaction value weekly
Even small improvements compound fast.
Final Thought
You don’t need more customers to make more money.
You just need to make more from the customers you already have.
That’s the difference between a busy tyre shop…
And a profitable one.
Want More Tips Like This?
At Tyreroom, we don’t just supply tyres.
- Increase profit
- Get stock faster
- Keep customers happy
👉 Stay stocked. Stay profitable.
