5 Simple Ways to Stay in Touch With Tyre Customers (So They Remember You)
🕒 Read time: 4 minutes
Most tyre customers don’t dislike your service.
They just… forget you.
The average motorist thinks about tyres once a year — and when that moment comes, they either Google someone new or pick the first ad they see.
So how do you make sure they come back to you?
Here are 5 easy ways to stay in touch — no spam, no hard selling, just simple reminders that keep you top-of-mind.
1. WhatsApp a few days after the job
A friendly message goes a long way:
“Hi [Name], thanks again for using us last week. Hope everything’s running well. If you ever need anything, we’re just a message away.”
You’re not asking for anything. You’re just staying present.
- ✅ Easy
- ✅ Free
- ✅ Builds trust
Set up a WhatsApp Business account and use Labels or Broadcasts to keep things organised.
2. 6-month check-in reminder
Send a short message like:
“It’s been 6 months since your last fit — need a quick pressure check or visual inspection? Happy to pop by.”
This works especially well for mobile fitters or garages with local walk-ins.
Customers often forget tyre pressure, slow leaks, or uneven wear — this puts you in the role of helper, not seller.
3. Seasonal alerts (summer/winter swaps)
If they’ve got:
- Winter tyres
- SUV or van tyres
- All-seasons fitted at the wrong time
…they’ll appreciate a heads-up.
Message or email in March or October:
“Time for a seasonal swap? Booking early helps avoid rushes. Let us know if you want a slot.”
Even if they say no, they’ll remember the service.
4. Birthday or MOT reminders
If you’ve got customer data, use it.
Just a short note:
“Happy Birthday from [Your Business Name]! If your tyres ever need checking, you know where we are 😊”
Or:
“MOT coming up? Good time to check your tyres before the test. We can help if needed.”
You’re staying useful — not salesy.
5. Monthly tyre tips or promos (email)
If you’re blogging (like you are now 😉), turn those posts into email tips.
Tools like ConvertKit or Mailerlite let you:
- Send out a blog once a month
- Add a short tip or seasonal offer
- Keep your garage in their inbox
Make it friendly and local — not corporate. You’re building loyalty.
Final thought
You don’t need a CRM or call centre to stay in touch.
👉 A few helpful messages spread across the year can bring back dozens of repeat jobs — without paying for ads or chasing leads.
Most tyre shops and fitters lose business to silence.
You’ll win it back with a little follow-up.
